Sometimes even a stick looks like a sculpture The Book Made to Stick. Three whys that contribute to revealing the emotional core of the idea If something is created to be shown – it is created to grow. When thinking about how to make people talk, think about what they will talk about. (Jumping into a pool in a tutu at the Olympics for a casino) Content must relate to the product it promotes. Not just virality, but valuable virality. Virality is valuable if the product is...
Steps to Designing Your Dream Home: From Idea to Construction
Leave a request on WhatsApp: Owning a home is a dream for many, but some do not want to simply buy a ready-built cottage; they prefer to create an individual project according to which their home will be constructed. The distinctive feature and main advantage of this approach is that when creating a sketch, all nuances and preferences can be taken into account to make future living in the house as comfortable as possible. The cost of cottage design can depend on various factors: height,...
How to Quickly and Affordably Transform Your New Apartment into a Dream Home?
Leave a request on WhatsApp: Guess the riddle: “The walls are white, and the floor is gray?” -You bought an apartment in a new building! I do not recommend taking selfies against such a background for Instagram. At best, you can photograph the view from the windows or the keys in your hand. Expectations and Reality How to start renovations in a new building with rough finishing? Sequence of actions. An apartment in a new building with rough finishing is not yet a...
Choosing a Two-Level Apartment: Designer Assistance in Layout Analysis
Case Study. Assistance in Choosing Between Two Two-Level Apartments We helped select an option that does not require a major redesign: with harmonious geometry, quality engineering communications, and good sunlight exposure. We are often commissioned to design an apartment that is already owned. In this case, we do not participate in the selection of housing before purchase. However, it is better to choose an apartment with a successful layout right away than to face the need for redesign...
Your First Consultation: The Key to Your Perfect Interior
Your roadmap to the perfect interior Want to transform your home? Dreaming of creating a beautiful, functional environment that reflects your lifestyle and meets the needs of your space? The first consultation at NEOLUXE studio is your first step towards creating the perfect interior. During the initial meeting, our specialists will conduct a thorough analysis of your needs and desires, including discussions about your lifestyle, color and material preferences, as well as layout features,...
In Search of the Second Sock: Chronicles of Morning Despair
Morning adventures in search of the second sock. Personal experiences, tips, and humorous notes on how to deal with this everyday dilemma. Every morning is a new adventure. Sunlight streams through the curtains, coffee is already waiting in the kitchen, and the most important mission of the day begins: finding a pair of socks. Sounds simple, right? But, as it turns out, it’s a true test of patience and resourcefulness. Welcome to my chronicles of morning despair!...
Why Construction and Design Projects Exceed Timelines
This issue is relevant in many fields — from construction to the creation of complex software products. The main reason is planning error. People tend to underestimate hidden time costs and focus only on the central part of the task, ignoring expectations, switches, and other time expenditures. Planning Error Any process consists of 20% “empty” time — time spent waiting, switching between tasks, or dealing with unforeseen circumstances. This phenomenon is particularly...
Designing a 60 Square Meter Apartment: Layout Options
Buying a new apartment is always an exciting moment, but the renovation is much more responsible. An apartment with an area of 60 sq.m. is a great opportunity to implement interesting design solutions, create a comfortable living space, and bring your dreams to life. If the apartment is initially rented as a studio, you can maintain the open space or create zoning using mobile partitions. If the rooms are isolated, it is important to think through their functionality and the unifying design...
Creating the Perfect Interior Layout: Rules and Tips
Main Aspects of Design Equipment Operation: consider all necessary elements, such as outlets and mounts. Ergonomics: optimize the placement of furniture and equipment for maximum comfort. Budget Compliance: choose cost-effective materials and solutions. Rules That Cannot Be Ignored 1. Consideration of Technological Gaps Always leave a margin for the installation of furniture or equipment to avoid unforeseen problems. 2. Installation of Communications in Load-Bearing Walls Pipes for water...
Designing Bookstores: Insights and Innovations
Natalia Zinkovich (From an interview with the magazine Trade Equipment in the Urals) Modern book business owners typically focus on the use of advanced technologies, maximum automation of their business, and collaboration with professionals from the outset. Without this, it is difficult to run a business in our age of high technology, let alone expect its successful development. This is the opinion of our experts – specialists from the design studio NEOLUXE. Ergonomics of a Bookstore The...
The Advantages of Neoluxe Design Studio
About Us The “Neoluxe” studio has been creating interiors in modern and classic styles since 2005. Our founders, Vladimir Kandalov and Olga Zavada, are graduates of UrGAPHA. Over 90% of our clients return to us or come through recommendations. Olga Zavada Lead designer at Neoluxe. Vladimir Kandalov Head of Neoluxe. Learn more about the studio Check out our completed projects Moscow | 350 m² | Modern style Moscow, Odintsovo | 120 m² |...